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The Psychology of Media and Politics

by Erica Scharrer, George Comstock (Author)

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The Psychology of Media and Politics discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society.

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The Psychology of Media and Politics
The Psychology of Media and Politics
1,200.00 Original price was: ₹1,200.00.599.00Current price is: ₹599.00.

The Psychology of Media and Politics discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society.

Research indicates that people discount their own opinions and experiences in favor of those of “experts” as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information.

Issues addressed include:

  • How powerful are the media in shaping political beliefs/judgment?
  • How has this power changed in recent years?
  • How does media influence voting behavior?
  • To what extent do media opinions affect political decision making?

Additional information

Weight 645 g
Dimensions 15.8 × 23.5 × 2.3 cm
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Format

ISBN

9780121835521

Publisher