Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century

by Jaideep Prabhu, Navi Radjou, Simone Ahuja (Author)

Original price was: ₹499.00.Current price is: ₹199.00.

-60%

Jugaad Innovation depicts many interesting and innovative ideas along with stating how ‘Jugaad’ as a concept is applicable in current dynamic and diverse environment.

Out of stock

Jugaad Innovation depicts many interesting and innovative ideas along with stating how ‘Jugaad’ as a concept is applicable in current dynamic and diverse environment.

Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity—Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth.

In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

Additional information

Weight 441 g
Dimensions 14.0 × 22.5 × 3.0 cm
Author

, ,

Format

ISBN

9788184002058